Put the spotlight on profitable fresh pork during the holidays:

• Spark an idea: offer meal solutions

Help your customers simplify their holiday meal preparation by suggesting cuts that are easy to prepare but still special enough to serve to holiday guests. Pork loin roasts are a great option because they offer no-fuss elegance that is sure to impress. For a quick, delicious recipe your customers will love for their holiday table, suggest Coriander Pork Loin with Currant Sauce.

Holidays are already hectic. Save your customers a few steps by merchandising with side dish items and condiments that help round out the meal:

• Arm them with pork know-how: display recipe cards

Mouthwatering photos help inspire customers and simple instructions make it easy for them to re-create the end result at home. Use these recipes and photos to create appealing recipe cards for your meat case.

• Appeal to the value-conscious: feature pork in your weekly circular

Your customers appreciate value, so give them a little more for their money by featuring great pork specials. Fresh pork volume declined 3.9% in 2010¹, and a big reason for that was reduced featuring of key pork cuts², so keep pork front and center in your circulars to drive traffic to your meat case.

 

 

For those customers who are feeling pinched by rising beef prices, suggest pork alternatives to expensive beef rib roast. Both rack of pork and crown roast are elegant choices for holiday feasts and offer great value with lower per pound costs than beef rib roast.

¹FreshLook Marketing, Total US Fresh Meat Dollar and Pound Sales, year ending 2009 versus 2010
²PromoData, Total US Fresh Meat Ad Featuring Data, 2009 – 2010