In 2009, the National Pork Board developed a challenging 5-year business goal designed to significantly increase retail pork sale
s while educating consumers to help maximize their enjoyment of pork.
The goal’s tactics focus on changing consumer behavior and positively impacting their attitudes about pork.
We’ll work with you to achieve the following by the end of 2014:
- 10% increase in real per capita domestic consumer expenditures for pork compared to 2009.
- 10% increase in annual eatings per capita of fresh pork as measured by the NPD Group’s National Eating Trends data compared to 2009.
- Increase consumer awareness of how to cook pork in a way that consistently leads to a tender, juicy and flavorful eating experience, as measured by a 10% improvement in a national market survey between 2009 and 2014.
How can you help reach the 10% goal? Stay connected!
- Subscribe to our retail e-newsletter, Pork Quarterly (PQ). Published 4 times per year, it'll keep you in the know with easy-to-implement merchandising tips, analysis of industry research complete with action steps to help you make the most of implications, the latest sales and featuring data and several other tools and resources to help you do your part to achieve the goal.
- Visit our website regularly to make sure you're taking full advantage of all the tools and resources we offer to make you and your customers smarter about pork, including but not limited to: cut charts, recipes, plated pork photography, featured pork cuts, weekly price reports, nutrition labeling information, training materials for your associates and much, much more.